Rent the Runway

Fashion, like almost everything else, is affected by technology. Once it joined the game, fashion was never the same. One of my favorite parts is a specific website called Rent the Runway. If you don't know what it is, it is a website where you can rent designer dresses and accessories for up to 90% off of the retail price. It is a "netflix" style website. Essentially, you join for free, log in, choose the date of your event, and then they show you all of the dresses available to rent. To think, you could rent a $700 gown for $75 is incredible. I am doing a little self-promoting, because I am a campus representative for Rent the Runway, but this is honestly an amazing website. You are able to order two sizes for the price of one, not to mention you can order a second dress for $25. What I think is so amazing about this, is how easy it is. Thanks to technology, the internet, and technically online shopping, any person has access to one of Fashion's best closets. Their headquarters are in New York City, and without this technology, I, a student in Florida, would not have access to this amazing opportunity. I can browse this closet from the privacy of my home, order my dresses from the privacy of my home, and LOVE EVERY MINUTE OF IT, straight from the privacy of my home. It is incredible that technology has provided us with this.

Also, on the note of promoting, I also LOVE how social media can affect Fashion. With events, it is always important to have a large attendance in order to make the event successful. For fashion designers, you need a big audience to see the line, and therefore promote it. Facebook provides us with this incredible opportunity. Rent the Runway on FSU is having a Trunk Show Thursday Nov 3rd, and without Facebook, we would not be reaching the wide audience that we are. We are now expecting close to 200 attendees, which is amazing. And a great deal is in thanks to Facebook events. (If you are in the Tally area, please attend!) Click THIS for the event!